Nayak, Smitha; Suhan, Mendon; Nayak, Raveendranath; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-15
This research attempts to integrate the Virtual Try-On technology, an application of image integrative technology, and the technology acceptance framework to examine the influence of interactivity and customer involvement on the online shopping experience. It attempts to empirically test the...