Public food organizations have come in a relatively short period of time to operate in a highly complex business environment . As a result, quality and esp ecially food safety bec ame elements with new values, in a multidimensional approach of economy consumption. Simultaneously , the...

This research attempts to integrate the Virtual Try-On technology, an application of image integrative technology, and the technology acceptance framework to examine the influence of interactivity and customer involvement on the online shopping experience. It attempts to empirically test the...