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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising … marketing industry of how to benefit from them. …
Persistent link: https://www.econbiz.de/10010420968
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Persuasive silence
Suzuki, Toru - 2012
In the market where inattentive buyers can fail to notice some feasible choices, the key role of marketing is to make … buyers aware of products. However, the effective marketing strategy is often subtle since marketing tactics can make buyers … cautious. This paper provides a framework to analyze an effective marketing strategy to persuade an inattentive buyer in an …
Persistent link: https://www.econbiz.de/10010281647
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Measuring Richness and Poverty
Peichl, Andreas; Schaefer, Thilo; Scheicher, Christoph - 2006
In this paper, we define a new class of richness measures. In contrast to the often used headcount, these new measures are sensitive to changes in rich person's income and therefore allow for a more sophisticated analysis of richness. We demonstrate the application of these new measures to...
Persistent link: https://www.econbiz.de/10010297013
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Educação e o rendimento dos ricos no Brasil
Medeiros, Marcelo; Galvão, Juliana Castro - 2015
We examine the extent to which education is a main determinant of affluence in Brazil. We focus on workers in the top 1% of the labor earnings distribution. We use university courses data from the Sample Questionnaire of the 2010 Census. Our main conclusion is that while education may be...
Persistent link: https://www.econbiz.de/10011372144
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The income distribution in the UK: A picture of advantage and disadvantage
Jenkins, Stephen P. - 2015
This chapter describes the UK income distribution and how it has evolved over the last 50 years. It also includes some comparisons with the income distributions of other rich countries. Multiple perspectives on the distribution are provided: there is evidence about real income levels and...
Persistent link: https://www.econbiz.de/10011418989
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Multidimensional Measurement of Richness: Theory and an Application to Germany
Peichl, Andreas; Pestel, Nico - 2010
Closely following recent innovations in the literature on the multidimensional measurement of poverty, this paper provides similar measures for the top of the distribution using a dual cutoff method to identify individuals, who can be considered as rich in a multidimensional setting. We use this...
Persistent link: https://www.econbiz.de/10011600937
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Zeit, Wohlstand und Zufriedenheit - multidimensionale Polarisierung von Zeit und Einkommen: Selbständige und abhängig Beschäftigte
Merz, Joachim; Scherg, Bettina - 2016
In dieser Studie werden Zeit, Wohlstand und Zufriedenheit mit einem interdependenten multidimensionalen (IMD) Polarisierungsansatz von Zeit und Einkommen und der Entwicklung über 20 Jahre in Deutschland analysiert. Mit dem neuen Ansatz zur multidimensionalen Polarisierungsintensität (2DGAP)...
Persistent link: https://www.econbiz.de/10011607340
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The median as watershed
Aaberge, Rolf; Atkinson, Anthony B. - 2013
This paper is concerned with concepts - poverty, inequality, affluence, and polarization - that are typically treated in different literatures. Our aim here is to place them within a common framework and to identify the way in which different classes of income transfers contribute to different...
Persistent link: https://www.econbiz.de/10011968519
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Measuring richness and poverty: a micro data application to Europe and Germany
Peichl, Andreas; Schaefer, Thilo; Scheicher, Christoph - 2008
In this paper, we define a new class of richness measures. In contrast to the often used headcount, these new measures are sensitive to changes in rich persons' income and therefore allow for a more sophisticated analysis of richness. We demonstrate the application of these new measures to...
Persistent link: https://www.econbiz.de/10010268964
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Multidimensional measurement of richness: Theory and an application to Germany
Peichl, Andreas; Pestel, Nico - 2010
Closely following recent innovations in the literature on the multidimensional measurement of poverty, this paper provides similar measures for the top of the distribution using a dual cutoff method to identify individuals, who can be considered as rich in a multidimensional setting. We use this...
Persistent link: https://www.econbiz.de/10010269775