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Product innovation and product innovation marketing: theory and microeconometric evidence

Kaiser, Ulrich - 2001

This paper derives a three stage Cournot?oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that...

Persistent link: https://www.econbiz.de/10010297768

Presence of internet marketing and its influence of business success of companies in Bosnia and Herzegovina

Sinanagić, Ahmet; Čivić, Beriz; Muratović, Alma - In: Economic Review: Journal of Economics and Business 17 (2019) 1, pp. 77-90

The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its...

Persistent link: https://www.econbiz.de/10013474139

The renaissance of word-of-mouth marketing: A new standard in twenty-first century marketing management?!

Meiners, Norbert H.; Schwarting, Ulf; Seeberger, Bernd - In: International Journal of Economic Sciences and Applied … 3 (2010) 2, pp. 79-97

In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...

Persistent link: https://www.econbiz.de/10010289421

The Many Faces of Internet Marketing

Grubor, Aleksandar; Milovanov, Olja - 2017

In the last decade marketing discipline has been revolutionized. Internet marketing in now considered to be one of the fastest growing branches of marketing theory and practice, which has emerged as a direct response to fast-growing and changing market landscape. The power of the web has...

Persistent link: https://www.econbiz.de/10011920418

Social Media Marketing: Engaging with Consumers in Digital Era

Grubor, Aleksandar; Jakša, Olja - 2018

In technology driven world, social media has become one of the cornerstones for growing a successful business. As a costly-effective tool, it overcomes traditional media channels, improves word-of-mouth communication and transforms business models adjusting them to the next generation of...

Persistent link: https://www.econbiz.de/10011920461

Measuring Hierarchy

Carbonell-Nicolau, Oriol - 2024

This paper presents a novel axiomatic approach to measuring and comparing hierarchical structures. Hierarchies are fundamental across a range of disciplines – from ecology to organizational science – yet existing measures of hierarchical degree often lack systematic criteria for comparison....

Persistent link: https://www.econbiz.de/10015191103

Intangible Assets – Insights from A Literature Review

Nichita, Elena-Mirela - In: Journal of Accounting and Management Information … 18 (2019) 2, pp. 224-261

Research Question: How do researchers address the definition, measurement, recognition and potential of intangible … measurement, debates on recognition and disclosure and potential of new intangibles to be reported. Findings: Conclusion of paper … confirms that researches on intangibles have not arrived at a universally accepted framework for definition, measurement …

Persistent link: https://www.econbiz.de/10015195892

Measurements of Skill and Skill-Use Using PIAAC

Kawaguchi, Daiji; Toriyabe, Takahiro - 2022

We develop new indices of skill and skill use, drawing on the alley of skill and skill-use questions in the Programme for the International Assessment of Adult Competencies (PIAAC). We demonstrate that the proposed skill and skill use indices explain the wage gap between males and females, as...

Persistent link: https://www.econbiz.de/10013351716

Inequality and social cohesion in Africa: Theoretical insights and an exploratory empirical investigation

Burchi, Francesco; Zapata-Román, Gabriela - 2022

Inequality is bad per se and has adverse effects, among other things, on economic development and the environment. It is also often argued that high and increasing inequalities put societies under stress, which increases the likelihood of social conflicts. However, the literature on this topic...

Persistent link: https://www.econbiz.de/10013471803

Measurement of extreme market risk: Insights from a comprehensive literature review

Chakraborty, Gourab; Chandrashekhar, G. R. - In: Cogent Economics & Finance 9 (2021) 1, pp. 1-24

evaluation of the methodological and empirical advances in the measurement of the extreme market risk. This paper argues that a …

Persistent link: https://www.econbiz.de/10014001439