This paper derives a three stage Cournot?oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that...

In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...

The relevance of the topic is due to the influence of the Internet on all spheres of life and business, which requires printing enterprises to adapt their economic and marketing processes to modern realities. The aim of the work was to study the impact of the Internet on the economy and...

In the last decade marketing discipline has been revolutionized. Internet marketing in now considered to be one of the fastest growing branches of marketing theory and practice, which has emerged as a direct response to fast-growing and changing market landscape. The power of the web has...

In technology driven world, social media has become one of the cornerstones for growing a successful business. As a costly-effective tool, it overcomes traditional media channels, improves word-of-mouth communication and transforms business models adjusting them to the next generation of...

The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its...

Measuring and monitoring countries that are fragile is a rapidly growing but complicated task. Quantifying state fragility or any concept that is highly complex is loaded with theoretical assumptions, principles and definitions that may differ substantially across indices. This paper explains...

Economic measures of income have ignored large areas of human well-being and are poor measures of well-being in the areas to which they attend. Despite increased recognition of those distortions, ‘GNP per capita continues to be regarded as the quintessential indicator of a country’s living...

This paper deals with three questions: (1) What are ‘subjective’ measures? (2) What is ‘well-being’? and (3) Are subjective measures of well-being of use for policymaking, in particular in developing nations? The first question is answered by making a distinction between two kinds of...

Debates about poverty relief and foreign aid often hinge on claims about how many poor people there are in the world and what constitutes poverty. Good measures of poverty are essential for addressing the world poverty problem. Measures of poverty require a basis for determining who is poor and...