The cost of complying with a sanitary standard is certain. However, such regulatory measure is a source of uncertainty …

asymmetry? In this situation the firm has more information than consumers, and this fact generates consumer uncertainty due to a …-of-mouth communication from relatives and friends, to generate or increase trust, and through this variable, to develop an intention o … positive information received of acquaintances and relatives to trust, but with differences according to the level of perceived …