Im Mittelpunkt der vorliegenden Diplomarbeit steht die Frage, inwiefern Virtual Communities die Anforderungen an den Markenaufbau im Internet erfüllen können. Virtual Communities erfreuen sich z.T. großer Beliebtheit, weil sie verschiedenen menschlichen Bedürfnissen – etwa dem nach...

Privacy has been recognized as an important topic in the Internet for a long time, and technological developments in the area of privacy tools are ongoing. However, their focus was mainly on the individual. With the proliferation of social network sites, it has become more evident that the...

Bloggers devote significant time not only producing content for others to read, watch or listen to, but also paying attention to and engaging in interactions with other bloggers. We hope to throw light not only on the factors that gain bloggers significant readership and lively interactions with...

Management research has long focused on the theory of the firm, studying for-profit organizations that produce privately owned resources based on central authority and within well-defined boundaries. In recent times, a new kind of enterprise has emerged that we call Community Enterprises. They...

This article reviews recent theoretical contributions on digital piracy. It starts by elaborating on the reasons for intellectual property protection, by reporting a few facts about copyright protection, and by examining reasons to become a digital pirate. Next, it provides an exploration of the...

This paper deals with the role of reciprocation in the formation of individuals' social networks. We follow the activity of a panel of bloggers over more than a year and investigate the extent to which initiating a relation brings about its reciprocation. We adapt a standard capital investment...

Im Zuge der wachsenden ökonomischen Bedeutung von Wissen sowie technologischer Veränderungen durch das Internet ist die Regulierung von Eigentums- und Nutzungsrechten an nicht stofflichen Gütern vermehrt zum Gegenstand transnationaler Auseinandersetzungen geworden. Wurden diese Konflikte...