Even in the age of digitization, traditional price promotions are a key element of the stationary retail marketing mix …-term effectiveness of this vital technique to increase demand for branded goods from price sensitive consumers. Various price promotion … characteristics such as temporary price reductions only or special offers combined with weekly flyers were examined. On the other hand …

study's aim is to analyze the relationship between franchise choice and brand, price and participation in franchise fairs …

we find that there exists a robust positive relationship between the price paid and the number of store visited. We argue …

donating a share of their profits to an existing non-profit organization. In our experiment, we find that this Corporate Social … purchase decisions when they are credible and price differences are negligible. We conclude that competition severely limits …

using an experimental approach. We develop an incentive-compatible experiment to provide causal evidence for the effect of …

the last-click- through concept). We use a large representative data set obtained from a price-comparison site which …

disregard the rightmost digits of the price. This bounded rational behaviour leads to a Bertrand equi- librium with positive … markups. We use data from an Austrian price com- parison site and find results highly compatible with Basu's theory. We can … show that price points - in particular prices ending in 9 - are preva- lent and have significant impact on consumer demand …