This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that...

Which strategies generate value in e-commerce environments? In a step towards answering this question, this paper estimates the impacts of several competitive strategies on the values of the well-known Internet retailer Amazon.com and three of its early competitors, BarnesandNoble.com, CDNOW,...

This paper aims to describe how a commercially successful innovation occurs with the altering of the existing competitive structure in a market under environmental and competitive pressures. I study the history of the laundry detergent market in Japan and elucidate the manner in which Kao...

Der hier dokumentierte Workshop, der am 14. Dezember 2001 im Japanisch-Deutschen Zentrum Berlin stattfand, setzt die im Vorjahr begonnene Auseinandersetzung um die Auswirkungen der 'New Economy' fort. Das Thema behandelt in theoretischer und landesspezifischer, auch vergleichender, Perspektive...

Verbundgruppen bilden als institutionalisierte Kooperationen den Kern des Mittelstandes im deutschen Einzelhandel bilden, denn in vielen Einzelhandelssegmenten sind kaum noch nichtkooperierende selbständige Einzelhändler zu finden. In Deutschland entstanden die Verbundgruppen als...

Trotz einer grundsätzlich positiven Ausgangslage mehren sich die Stimmen, dass in den kommenden Jahren mit erheblichen Umwälzungen in der Schweizerischen Assekuranz zu rechnen ist. Vor diesem Hintergrund beschreibt die vorliegende Studie den heutigen Stand der Assekuranz und zeigt acht...

Trust or likewise "confidence" (the term preferred in this paper) are notions which have received considerable attention by economists in the last 8-10 years. In this contribution, much emphasis is put on the understanding what we really mean by "confidence", what the differences between...

It has been claimed that the market fosters selfishness and thereby undermines the moral basis of society. This thesis has been developed with an emphasis on market exchange. Everyday life is, however, predominantly shaped by interactions in the workplace rather than by shopping behaviour. This...