Corporate social responsibility (CSR) is increasingly a core component of corporate strategy in the global economy. In recent years its importance has become even greater, primarily because of the financial scandals, investors’ losses, and reputational damage to listed companies. While...

The theory 'corporate social responsibility' (CSR) is characterized in the paper. The paper expresses the authors' opinion, that CSR as a mere proclamation of necessity of the firms' ethic behavior does not enforce this into praxis. The internal economic motivation to CSR it is the necessary...

Certain types of corporate social responsibility (CSR) activities can generate an ‘insurance-like’ benefit for firms (Godfrey, 2005). Thus far, this risk management hypothesis has been verified for the effects of firm-specific negative events. We argue that this insurance-like benefit of...

We analyze the marketing strategies of vertically differentiated firms when consumers observe their performance on corporate social responsibility (CSR) and firms simultaneously decide the price, advertising intensity and the investment in CSR. While advertising increases consumers' perception...

This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that...

A study involving a Global 500 company finds that frontline employees' perceptions of corporate social responsibility (CSR) can contribute to their customer orientation (self-rated) and objective job performance (supervisor-rated) by activating social identification processes. Employees identify...

Corporate Social Responsibility (CSR) is like a chameleon, that changes its colour according to the context it is in. In the developed economy, it takes the form of sustainability and/ or philanthropy, whereas, in emerging economies, it speaks the language of religious, political and/or mandated...

International stehen Forderungen im Raum, die betriebswirtschaftliche Ausbildung so auszurichten, dass sie der gesellschaftlichen Verantwortung von Unternehmen einen systematischen Stellenwert beimisst. Der hierfür erforderliche Dialog zwischen BWL und Unternehmensethik kommt jedoch derzeit...

Dieser Beitrag stellt mit Hilfe der Ordonomik einen systematischen Zusammenhang zwischen zwei unterschiedlichen Literaturen her, deren Fragestellungen zunächst inkommensurabel erscheinen: zwischen der akteurszentrierten Social Entrepreneurship- Literatur und der auf Institutionen ausgerichteten...

Dieser Beitrag bestimmt den systematischen Ort der Zivilgesellschaft aus der Perspektive einer ökonomischen Theorie der Moral: Zivilgesellschaftliche Organisationen können als „Corporate Citizens“ durch genuine Eigenbeiträge an einer gesellschaftlichen Zusammenarbeit zum wechselseitigen...