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Electronic Word of Mouth (eWOM) engagement on social networking sites (SNSs) is influenced by social relationship factors and this influence is assumed to be consistent. This study investigates the effects of social relationship variables in the context of emerging economies. It also observes...
Persistent link: https://www.econbiz.de/10013479057
The ongoing COVID-19 pandemic triggered a global crisis affecting the work and partially the existence of businesses, governments, administrations and nonprofit organizations (NPOs). The latter not only faced severe challenges themselves, but also play(ed) a major role in fighting the pandemic,...
Persistent link: https://www.econbiz.de/10014495349