Narrow search
Showing 1 - 10 of 895
Cover Image
How global are global brands? An empirical brand equity analysis
Cleff, Thomas; Fischer, Lena; Sepúlveda, César; … - 2010
The term 'global brand' has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the 'Best Global Brands' (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or Marlboro they...
Persistent link: https://www.econbiz.de/10010368391
Cover Image
Agonism, decision, power: The art of working unfinished
Pløger, John - In: Raumforschung und Raumordnung / Spatial Research and … 81 (2023) 5, pp. 449-460
with a finite decision. This paper suggests that this agonistic approach needs de-cisions or simply put, temporary … decisions drawn from seeing a decision as a solution for now. A de-cision is not a no-decision, but a decision recognised as … planning process from being a matter of reaching a finite decision to a strife about how to understand the present and which …
Persistent link: https://www.econbiz.de/10014442545
Cover Image
Die Wirkung von Produkteigenschaften auf die Diffusion von Produktgruppen: Empirische Überprüfung in einem aggregierten Diffusionsmodell
Bähr-Seppelfricke, Ulrike - 2000
Persistent link: https://www.econbiz.de/10011558758
Cover Image
Choosing the Joneses : Endogenous Goals and Reference Standards
Knell, Markus; Falk, Armin - 2004
A growing economic literature stresses the importance of relative comparisons, e.g., for savings and consumption or happiness. In this literature it is usually assumed that reference standards against which people compare themselves are exogenously given. In contrast findings from social...
Persistent link: https://www.econbiz.de/10010261901
Cover Image
Contracts, biases and consumption of access services
Leider, Stephen G.; Sahin, Özge - 2012
We consider a consumption model that takes into account the valuation and demand uncertainties that consumers face while using access services. Typical examples of such services include telecommunication services, extended warranties for consumer electronics, and club memberships. We demonstrate...
Persistent link: https://www.econbiz.de/10010280840
Cover Image
Das hybride Wahlmodell und seine Anwendung im Marketing
Dannewald, Till; Kreis, Henning; Silberhorn, Nadja - 2007
Traditional choice models assume that observable behavior results from an unspecified evaluation process of the observed individual. When it comes to the revelation of this process mere choice models rapidly meet their boundaries, as psychological factors (e.g., consumers' perception or...
Persistent link: https://www.econbiz.de/10010263706
Cover Image
Optimism, pessimism and the unforeseen: Modelling an endogenous business cycle driven by strong beliefs
Sell, Friedrich L. - 2002
Indicators of trust, confidence, optimism or sentiment among consumers and/or investors, are published continuously in the mass media. More importantly, these indices seem not only to reflect how the state of the real economy is perceived by private agents, but can also help predict the future...
Persistent link: https://www.econbiz.de/10010300404
Cover Image
The euro through the looking-glass: Perceived inflation following the 2002 currency changeover
Lunn, Pete; Duffy, David - 2010
Following the Euro changeover in January 2002, consumers across the Euro Area perceived a sharp rise in inflation, in contrast to official figures. Several theories have been advanced to explain this apparent economic illusion, but they struggle to account for its striking scale and persistence....
Persistent link: https://www.econbiz.de/10010277577
Cover Image
Háztartási fogyasztói magatartás és jólét Magyarországon: Kísérlet egy modell adaptációjára
Cseres-Gergely, Zsombor; Molnár, György - 2008
The outcome of the economic performance of individuals is utilised in the form of consumption and consequent welfare. Despite this truism, there is relatively little information available on household consumption behaviour in Hungary stemming from investigations based on economic theory. The...
Persistent link: https://www.econbiz.de/10010494363
Cover Image
Durable Purchases over the Later Life Cycle
Browning, Martin; Crossley, Thomas; Lührmann, Melanie - 2012
We investigate the life cycle patterns of households’spending on medium value durables. We use panel data on expenditures on appliances and consumer electronics the British Household Panel Study between 1997 and 2008. In cross section, expenditures for appliances and consumer electronics...
Persistent link: https://www.econbiz.de/10010500214