Showing 1 - 10 of 1,054
With the introduction of short-form disclosure documents, financial regulation in the EU emphasizes the use of plain … improve the readability of mandatory product information addressed to mutual fund investors. Applying advanced text mining … algorithms, we benchmark the readability of product information by means of objective and readily replicable methods. While …
Persistent link: https://www.econbiz.de/10014501739
The EU General Data Protection Regulation (GDPR) of 2018 introduced stringent transparency rules compelling firms to … requirement are objective, and its compliance is easily verifiable; readability, however, is subjective and difficult to enforce … firms. We use text-as-data techniques to construct measures of disclosure and readability and show that firms increased the …
Persistent link: https://www.econbiz.de/10014506958
In recent years there has been a significant increase in digital advertising through influencers being active on many social media platforms. Budgets for influencer marketing rise yearly, and the return on investment from influencer marketing is higher than from other marketing channels....
Persistent link: https://www.econbiz.de/10013488692
Understanding influencer credibility and online advertising and explaining its implications is the basis for analyzing customer purchase behavior. Novelties in digital marketing are visible in the growth of advertising through digital platforms using micro-influencers, compared to the former...
Persistent link: https://www.econbiz.de/10014332477
We quantify the prevalence of undisclosed influencer posts on Twitter across a large set of brands based on a unique data set of over 100 million posts. We develop a novel method to detect undisclosed influencer posts and find that 96% of influencer posts are not disclosed as such. Despite...
Persistent link: https://www.econbiz.de/10014469771
display terminal 15° and 40°, below horizontal eye level, were taken up for a visually intensive readability task. An … operating parameters to determine optimum readability performance. The results suggested that performance was better at 15 …
Persistent link: https://www.econbiz.de/10011640839
In this paper, we examine whether the readability of different types of corporate risk disclosures influences the risk … nonprofessional investors (NPIs), we find that readability, in conjunction with risk factor type, significantly influences investors …
Persistent link: https://www.econbiz.de/10011996090
We examine howthe verbal complexity of ECB communications affectsfi-nancial market trading based on high-frequency data fromEuropean stock index futures trading. Studying the 34 events between May 2009 and June 2017, during which the ECB Governing Council press conferences covered unconventional...
Persistent link: https://www.econbiz.de/10012111135
the content and readability of MS and its effect on performance in firms, but their effect on public or nonprofit … determine the readability of a sample of worldwide universities' MS and two rankings, i.e., Quacquarelli Symonds World … University Ranking and SCImago Institutions Rankings, to determine their effect on performance. No significant readability …
Persistent link: https://www.econbiz.de/10014525642
computational linguistic measures are useful indicators of readability of patents, we suggest that the disclosure function of …
Persistent link: https://www.econbiz.de/10012314858