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Developing a Conceptual Model Based on the Correlations Between Marketing Higher Education and Knowledge Based Economy

Zaharia, Răzvan; Avram, Emanuela Maria; Eftimie, … - In: Amfiteatru Economic Journal 13 (2011) 30, pp. 437-447

The purpose of this paper is highlighting the bi-univocal relationship between the development of the Marketing Higher … Education and the design of knowledge-based economy. On one hand, marketing science needs to incorporate the principles and the … other hand, knowledge-based economy needs to incorporate marketing techniques and philosophy to enhance economic relations …

Persistent link: https://www.econbiz.de/10011724754

Exploratory Research on the Organizational Learning in Small Enterprises and Implications for the Economic Higher Education

Bălan, Carmen; Ioniţă, Daniela - In: Amfiteatru Economic Journal 13 (2011) 30, pp. 464-481

marketing. The article contributes to better understanding the processes, factors of influence and results of the organizational …

Persistent link: https://www.econbiz.de/10011724756

Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments

Vegheş, Călin Petrică; Dumitru, Ionel; Popescu, … - In: Amfiteatru Economic Journal 15 (2013) 34, pp. 544-558

This paper aims to present the main events that left their mark on the history and evolution of the Marketing Faculty … only school dedicated exclusively to the study of marketing in Romania, as well as one of the few exclusively marketing … schools in Europe, the history of the Marketing Department and, subsequently, of the Marketing Faculty overlaps in the last …

Persistent link: https://www.econbiz.de/10011724825

Social media in the development of sustainable business

Onete, Cristian Bogdan; Dina, Razvan; Vlad, Denisa Elena - In: Amfiteatru Economic Journal 15 (2013) Special No. 7, pp. 659-670

aspects, a research has been carried out to determine the perception regarding social media and how sale and marketing …

Persistent link: https://www.econbiz.de/10011724833

Impact of Corporate Social Responsibility on OTC Medicines Consumers

Roblek, Vasja; Bertoncelj, Andrej - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 12-25

In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship …

Persistent link: https://www.econbiz.de/10011724837

The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction

Sabou, Gabriel Cristian; Nistoreanu, Puiu; Vlad, Denisa - In: Amfiteatru Economic Journal 16 (2014) Special No. 8, pp. 1279-1287

The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism makes no exception, the travel agencies being nowadays confronted with the necessity of keeping the pace with the new technology. Airline companies - and the transport companies...

Persistent link: https://www.econbiz.de/10011724918

Sustenability and Organic Growth Marketing: an Exploratory Approach on Valorisation of Durable Development Principles in Tourism

Epuran, Gheorghe; Dovleac, Lavinia; Ivasciuc, Ioana Simona - In: Amfiteatru Economic Journal 17 (2015) 40, pp. 927-937

conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …

Persistent link: https://www.econbiz.de/10011724983

Anwendung der Hazard-Analyse im Marketing: Einführung und Literaturüberblick

Garczorz, Ingo - 2001

Das zunehmende Interesse an der Analyse dynamischer Prozesse und die sich ständig verbessernde Verfügbarkeit der zu ihrer Untersuchung notwenigen Datensätze lassen die Frage nach geeigneten Verfahren aufkommen. Traditionelle Methoden wie logistische und lineare Regression sind entweder nicht...

Persistent link: https://www.econbiz.de/10011799800

Social Media Reifegradmodell für die deutsche Versicherungswirtschaft

Füllgraf, Nicola; Völler, Michaele - 2012

Social Media werden mittlerweile auch von vielen deutschen Versicherern für die Kommunikation mit ihren Kunden und Interessenten eingesetzt. Die Intensität und der Erfolg unterscheiden sich jedoch signifikant voneinander. Inhalt dieses Artikel ist ein Reifegradmodell für die deutsche...

Persistent link: https://www.econbiz.de/10012317962

Vergleichsportale und Verbraucherwünsche - Eine empirische Studie zu Vergleichsportalen für Kfz-Versicherungen

Müller-Peters, Horst - 2012

Hintergrund dieser Studie ist die zunehmende Bedeutung von Versicherungsabschlüssen über das Internet. Vor allem bei der Kfz- Versicherung nimmt der Anteil von Online-Abschlüssen zu. Dabei nutzen die Kunden vermehrt unabhängige Vergleichsportale, wie sie bereits auch im Reise- und...

Persistent link: https://www.econbiz.de/10012317963