Milichovský, František - In: DANUBE: Law, Economics and Social Issues Review 8 (2017) 1, pp. 44-55
The effectiveness of marketing activities has become important, especially in the industrial environment. In an … industrial environment, there is a prerequisite for the success of strategic marketing objectives in relation to corporate … size. For this reason, a questionnaire survey was used, focusing on engineering companies operating in the Czech Republic …