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Comunicación comercial y boca-oído electrónico en sitios web corporativos: Un análisis desde la perspectiva del marketing de relaciones
Belanche Gracia, Daniel; Casaló Ariño, Luis V.; … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 31-41
Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include …
Persistent link: https://www.econbiz.de/10011984974
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The role of Internet in marketing activities aimed at Gen Y consumers, based on selected regions of Poland, Czech Republic and Slovakia
Barska, Anetta; Śnihur, Janusz - In: Economic and Environmental Studies (E&ES) 15 (2015) 2, pp. 189-209
Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of … enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this … article is to evaluate the possibility of using Internet in the marketing activities oriented towards Gen Y consumers. The …
Persistent link: https://www.econbiz.de/10011849397
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Marketing Communications of Value Creation in Sustainable Organizations. The Practice of Integrated Reports
Dumitru, Mădălina; Gușe, Raluca Gina; Feleagă, Liliana - In: Amfiteatru Economic Journal 17 (2015) 40, pp. 955-976
This paper represents an investigation of the communication practices used by the organizations included in the International Integrated Reporting Council's Pilot Programme, in order to investigate how integrated reports are used as instruments for the communication of information regarding the...
Persistent link: https://www.econbiz.de/10011724985
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The importance of realms of understanding in marketing communication
Smith, Rachel - In: International Journal of Technology for Business (IJTB) 1 (2019) 2, pp. 9-15
In this day and age there are mechanisms or mediums to pass messages for advertisers and this include traditional print media, online advertisement campaign, electronic media such as television and radio etc. However, a very critical feature a whether an advertisement is successful or not...
Persistent link: https://www.econbiz.de/10013266196
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International marketing in Morocco: Illustrative case
Azoulay, Rafik; Al-Maghribi, Omar - In: International Journal of Technology for Business (IJTB) 1 (2019) 2, pp. 34-42
The article analyses various aspects pertaining to international marketing. In this regard the potential market entry in Morocco of a UK based electronics appliance manufacturer is analysed. The article further provides analysis of marketing planning tools such as PESTEL to identify the focal...
Persistent link: https://www.econbiz.de/10013266199
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Communication as a part of identity of sustainable subjects in fashion
Kusá, Alena; Urmínová, Marianna - In: Journal of Risk and Financial Management 13 (2020) 12, pp. 1-16
Sustainability and corporate social responsibility have today become key assets of many successful businesses and corporations. Despite constantly growing environmental awareness, we are still facing the issue of overconsumption in both the textile and fashion industries. This is mainly due to...
Persistent link: https://www.econbiz.de/10012611532
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Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses
Čuić Tanković, Ana; Perišić Prodan, Marina; … - 2022
In today's age of technological advancement and rapid change, much of the communication takes place on social networks, which offer a great opportunity for customer interaction. Social media is a popular and widely used marketing tool for communication between buyers and sellers. Advertising on...
Persistent link: https://www.econbiz.de/10013488694
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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing
Kościółek, Szczepan - 2024
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented....
Persistent link: https://www.econbiz.de/10014458229
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Kundenkenntnis im Handel - Ausprägungen, Herkunft und Wirkungen
Silberer, Günter (contributor) - 2009
Die Bedeutung der Kundenkenntnis für den Markterfolg der Anbieter ist unbestritten. Dennoch wissen wir wenig darüber, wie gut die Anbieter ihre Kunden kennen. Dies gilt auch für den Handel. Deshalb befasst sich die hier vorgelegte Publikation mit der Ausprägung der Kundenkenntnis im Handel,...
Persistent link: https://www.econbiz.de/10011902044
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Relaciones entre imagen de marca corporativa, satisfacción y lealtad: Estudio en una escuela de negocios de la Argentina
Sanna, Domingo - 2010
El objetivo del presente trabajo es presentar las relaciones entre imagen de marca corporativa (CBI), satisfacción y lealtad en el contexto de una Escuela de Negocios de la Argentina. Se proponen y validan tres hipótesis en este estudio: (1) la imagen de marca es un antecedente de la...
Persistent link: https://www.econbiz.de/10010323208