of individuals to information. Goods advertising is competing with political information for people's attention. This …

of individuals to information. Goods advertising is competing with political information for people's attention. This …

This work develops an evaluation framework to Arts-Based Brand Research (ABBR) to make methods comparable. Further the … evaluation framework is used to compare four arts-based methods. It turned out that previous studies try to capture the brand … attributes. Therefore, there are arts-based methods that allow working closely on the human senses. Four methods were compared …

Research on risk communication relates basic risk perception studies to the formulation of policies, the currently … communication is a relatively new field based on a sociological approach. The discipline comes from risk perception studies … plant of petroleum products. The method used for the analysis foresees a review of the main findings about risk perception …

Research on risk communication relates basic risk perception studies to the formulation of policies, the currently … communication is a relatively new field based on a sociological approach. The discipline comes from risk perception studies … plant of petroleum products. The method used for the analysis foresees a review of the main findings about risk perception …

. But especially within this type of niche, there is missing solid empirical data in regard of advertising and perception … Wahrnehmung der digitalen Außenwerbeformen anhand eines Split-Ballot-Experiments. Dabei wurden drei Versuchsgruppen mit jeweils …The Digitalisation of the Out of Home advertising market and the incremental changes which are going along with this …

wesentlichen Beitrag zur gesamtgesellschaftlichen Wahrnehmung und Gestaltung der Bioökonomie leisten. …

hospitals in the rate of adoption between 2002-2006, and a strong reversal from 2006-2013. We find that perception bias explains …

This study investigates the effect of financial perception and behaviour on; (a) general accounts and services, (b … three estimations support the hypothesis that financial perception has a greater effect on the decision to access and use … behaviour is greater than financial perception when making decisions on the take-up and use of investment financial services. It …