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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
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Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
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The giant graduates: China's strive for high-technology
Opper, Sonja - In: CESifo Forum 06 (2005) 3, pp. 43-48
Persistent link: https://www.econbiz.de/10011695812
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Public versus private University Systems
Psacharopoulos, George - In: CESifo DICE Report 02 (2004) 4, pp. 39-43
Persistent link: https://www.econbiz.de/10011696490
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Higher Education Financing in Australia
Chapman, Bruce - In: CESifo DICE Report 05 (2007) 2, pp. 55-61
Persistent link: https://www.econbiz.de/10011696617
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Understanding innovation in production networks in East Asia
Wignaraja, Ganeshan - 2013
), Thailand, and the Philippines. Technology-based approaches to trade offer a plausible explanation for firm-level exporting …, and capital also matter in the PRC as well as accumulated experience in Thailand. Furthermore, a technology index composed …
Persistent link: https://www.econbiz.de/10010397223
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Development trajectory, emission profile, and policy actions: Thailand
Chotichanathawewong, Qwanruedee; Thongplew, Natapol - 2012
In Thailand climate change has been integrated into the formulation of several national plans and policies. Even though … Thailand is not obligated to reduce greenhouse gas emissions, it voluntarily takes numerous actions to mitigate emissions. Both … efficiency are the primary means to mitigate greenhouse gas emissions in Thailand. With the establishment of the Energy …
Persistent link: https://www.econbiz.de/10010397263
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The middle-income trap: Issues for members of the Association of Southeast Asian Nations
2013
Thailand) to avoid the trap, they should strengthen research and development capability, emphasize the quality and …
Persistent link: https://www.econbiz.de/10010397292
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Production networks, profits, and innovative activity: Evidence from Malaysia and Thailand
Wignaraja, Ganeshan; Krüger, Jens; Tuazon, Anna Mae - 2013
two most active ASEAN countries in production networks (Thailand and Malaysia) and examines the effect of participating in …
Persistent link: https://www.econbiz.de/10010397328