Die Creator Economy boomt: Immer mehr Unternehmen nutzen Content Creators, um ihre Produkte zu bewerben, und immer mehr Menschen möchten selbst Creators werden, also eigene digitale Inhalte erstellen, sie auf digitalen Plattformen einem wachsenden Publikum bereitstellen und monetarisieren. Die...

In den letzten Monaten sind zahlreiche Nutzer/innen von X (ehemals Twitter) zu Bluesky gewechselt oder nutzen inzwischen beide Plattformen parallel. So meldeten sich bspw. Politiker/innen wie die Bundesaußenministerin Annalena Baerbock oder Marie Agnes Strack- Zimmermann sowie diverse...

The purpose of this paper is to explore the strategic behavior of travel agencies in Romania and their strategy development process before and during the current economic crisis. Using 88 in-depth interviews with Romanian managers of travel agencies of different sizes, we pursued the...

Service-dominant logic observes the user as a co-creator of value in the process of providing services. In the case of a complaint, as a result of dissatisfaction, the user and the travel agency become a co-creator of the value of service recovery. The perception of interactionist fairness is...

Nowadays Airbnb represents a popular subject both within professional journals as well as on industry platforms. Most of them focus on the aspect of the competition of Airbnb and the hospitality industry - hotels, guesthouses as well as apartments. This research paper focuses a slightly...