We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search … heterogeneity in advertising costs. Firms whose advertising is more salient and therefore raise attention more easily charge lower …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

most of their revenues from advertising. In order to maximize revenues these platforms often aim at maximizing the time … that consumers spend within their ecosystems so as to channel consumers' attention to advertising clients or - in case of … through advertising these attention platforms can have significant impact on which products receive consumer attention in the …

-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction …