Wallenburg, Carl Marcus; Einmahl, Lukas; Lee, Kang‐Bok; … - In: Journal of Business Logistics 42 (2021) 2, pp. 291-308
Considerable research on merchandise returns has looked at marketing elements of the sales process (e.g., product display) and how they influence returns. However, marketing and order fulfillment processes are temporally decoupled in remote purchase situations such as online retail. While both...