Showing 1 - 4 of 4
We study users' response to sponsored-search advertising using data from Microsoft's Live AdCenter distributed in the 'Beyond Search' initiative. We estimate a structural model of utility maximizing users, which quantifies 'user experience' based on their 'revealed preferences' and predicts user...
Persistent link: https://www.econbiz.de/10010277516
This paper studies mergers in two-sided markets by estimating a structural supply and demand model and performing counterfactual experiments. The analysis is performed on data for a merger wave in U.S. radio that occurred between 1996 and 2006. The paper makes two main contributions. First, I...
Persistent link: https://www.econbiz.de/10010277524
This paper develops a new way to estimate cost synergies from mergers without using actual data on cost. The estimator uses a structural model in which companies play a dynamic game with endogenous mergers and product repositioning decisions. Such a formulation has several benefits over the...
Persistent link: https://www.econbiz.de/10010277533
This paper uses new data to reexamine trends in concentration in U.S. markets from 1994 to 2019. The paper's main contribution is to construct concentration measures that reflect narrowly defined consumption-based product markets, as would be defined in an antitrust setting, while accounting for...
Persistent link: https://www.econbiz.de/10013342580