Purpose: The purpose of this paper is to gives further understanding on value co-creation mechanisms in B-to-B service network by reinforcing the processes, the relationships, and influences of other agents where Collaborative Transportation Management (CTM) forms might be best employed....

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...

Für Dienstleister ist Empathie zu einer wichtigen Kompetenz im Rahmen der gemeinsamen Wertschaffung in digitalen Service Ökosystemen geworden. Um den technologie-vermittelten Austausch einer Dienstleistung gestalten und navigieren zu können, ist es wichtig, die Bedürfnisse und Werte der...

This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at different stages of the new product...

Over the past years, businesses have had to tackle the issues caused by numerous forces from political, technological and societal environment. The changes in the global market and increasing uncertainty require us to focus on disruptive innovations and to investigate this phenomenon from...

Nation branding has gained increasing popularity among marketeers, academics, and practitioners during recent decades. However, awareness among multidisciplinary researchers has been raised in the recent past. The purposes of this conceptual study were to address the lack of research on the...

Given the mediating role of value co-creation, this paper tries to demonstrate how social network marketing (SNM) could influence consumer purchase behavior (CPB). The proposed hypotheses are empirically tested in this study using a PLS-SEM and Necessary Condition Analysis (NCA) method...

Open innovation platforms are transforming global tourism by enhancing visitors experience, creating resilient destinations, mobilizing creativity and shared expertise across diverse stakeholders. The present research explores the impact of digital tourism hackathon, reward-based crowdfunding...

Technical progress is disrupting the mobility sector. New door-to-door (D2D) mobility integrators promise to offer smart mobility by packaging together different mobility services such as car-sharing and public transport. However, mobility providers up to now have rarely entered into value...