Thomas, Armin W.; Molter, Felix; Krajbich, Ian; … - In: Nature Human Behaviour 3 (2019) 6, pp. 625-635
How do we make simple consumer choices (e.g., deciding between an apple, an orange, and a banana)? Recent empirical evidence suggests a close link between choice behavior and eye movements at the group level, with generally higher choice probabilities for items that were looked at longer during...