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Beef up your competitor: a model of advertising cooperation between internet search engines
Sapi, Geza; Suleymanova, Irina - 2009
We propose a duopoly model of competition between internet search engines endowed with different technologies and study … the effects of an agreement where the more advanced firm shares its technology with the inferior one. We show that the …
Persistent link: https://www.econbiz.de/10010271093
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Ökonomisches Potential und wettbewerbsrechtliche Grenzen des Influencer-Marketings in sozialen Medien
Schleife, Felix - 2019
Persistent link: https://www.econbiz.de/10014566202
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Total consumer time: A new approach to identifying digital gatekeepers
Gösser, Niklas; Gürer, Kaan; Haucap, Justus; Meyring, … - 2021
[Introduction:] The route to customers is becoming increasingly digital, for any business. There is hardly any business that is not focussing on reaching customers online. The Covid-19 pandemic has further accelerated this trend. In many markets, digital platforms have become essential tools for...
Persistent link: https://www.econbiz.de/10012604134
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Traumjob Influencer: Likes, Views und das große Geld? Wie Jugendliche in Deutschland die Creator Economy wahrnehmen
Engels, Barbara - 2023
Die Creator Economy boomt: Immer mehr Unternehmen nutzen Content Creators, um ihre Produkte zu bewerben, und immer mehr Menschen möchten selbst Creators werden, also eigene digitale Inhalte erstellen, sie auf digitalen Plattformen einem wachsenden Publikum bereitstellen und monetarisieren. Die...
Persistent link: https://www.econbiz.de/10014363831
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Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
candidates how to handle the chances and threats that originate in this new communication technology. …
Persistent link: https://www.econbiz.de/10010420382
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
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Marketing mit Youtube
Nufer, Gerd - 2017
Die Video-Plattform Youtube ist eine der meistbesuchten Webseiten weltweit. Youtube-Stars erreichen mit ihren Videos große Zuschauergruppen und können als Multiplikatoren für Werbebotschaften dienen. Sie sind oftmals Meinungsführer, denen hohes Vertrauen entgegengebracht wird, weshalb sie...
Persistent link: https://www.econbiz.de/10011710227
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Digital marketing in hospitality - Case study Hotel Manstir
Mucunska, Dafinka; Nakovski, Dejan - In: UTMS Journal of Economics 13 (2022) 1, pp. 67-75
In recent decades, hospitality has become one of the largest, fastest growing and most dynamic industrial sectors. It is an industry that includes many complementary businesses from many different fields. The impact of new technologies has played a fundamental role in the growth of the entire...
Persistent link: https://www.econbiz.de/10014465747
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Surfing Alone? The Internet and Social Capital: Evidence from an Unforeseen Technological Mistake
Bauernschuster, Stefan; Falck, Oliver; Wößmann, Ludger - 2011
Does the Internet undermine social capital or facilitate inter-personal and civic engagement in the real world? Merging … unique telecommunication data with geo-coded German individual-level data, we investigate how broadband Internet affects … second exploits a quasi-experiment in East Germany created by a mistaken technology choice of the state …
Persistent link: https://www.econbiz.de/10011601034
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New forms of collaborative innovation and production on the internet: An interdisciplinary perspective
Wittke, Volker (contributor);  … - 2011
The Internet has enabled new forms of large-scale collaboration. Voluntary contributions by large numbers of users and …-scale collaboration on the Internet is an intriguing phenomenon for scholarly debate because it challenges well established insights into …
Persistent link: https://www.econbiz.de/10011902048