Bookhagen, Andrea; Sperber, Sonja - In: PraxisWISSEN Marketing 2 (2017) 01/2017, pp. 21-37
die kollaborative Produktentwicklung, die Integration des Kundenwissens, Co-Design, Open Innovation und Crowdsourcing in … integration of external units into the originally internal innovation process, diverse concepts have come to the fore, e.g. the … collaborative product development, the integration of the customers' knowledge, Co-Design, Open Innovation and Crowdsourcing. In …