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On the occasion of the 65th birthday of Prof. Dr. Rudolf Vetschera, colleagues from all over the world contributed their works in order to compile an issue that is meant as a tribute to his achievements, wisdom, and kindness.
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Market diffusion of new products is driven by the actions and reactions of consumers, distributors, competitors, and other stakeholders, all of whom can be heterogeneous in their individual characteristics, attitudes, needs, and objectives. These actors may also interact with others in various...
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Agent-based simulation has become an established method for innovation and technology diffusion research. It extends traditional approaches by modeling diffusion processes from a micro-level perspective, which enables the consideration of various heterogeneous stakeholders and their diverse...
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It is not easy for students or junior managers to obtain first-hand experience in innovation and technology management. Business gaming simulations can remedy this, as they provide an opportunity to acquire practical skills. We developed such a business gaming simulation that enables teams of...
Persistent link: https://www.econbiz.de/10014504488
In the past, most companies in the European apparel industry focused on minimizing manufacturing costs in the design of supply chains in conjunction with long-distance shipping from production sites in the Far East and relatively long production cycles. Today, for some market segments, the speed...
Persistent link: https://www.econbiz.de/10014504502