Clegg, Melanie; Hofstetter, Reto; Blohm, Ivo; Bravin, Marc - In: Marketing Review St.Gallen 39 (2022) 6, pp. 40-47
Innovation platforms are powerful instruments for harnessing crowd creativity. Yet, platform users still struggle with cognitive barriers when looking to unfold their creative potential. This conceptual article identifies three barriers from innovation literature and outlines how artificial...