Woodside, Arch G.; Nagy, Gábor; Megehee, Carol M. - In: Journal of Innovation & Knowledge (JIK) 3 (2018) 1, pp. 9-25
, or serving local versus international markets) provides shallow information in modeling specific outcomes (e.g., high … occurrences of four-corner strategy outcomes: firms doing well in favorable circumstances, firms doing badly in favorable …-corner strategy outcomes advances strategic management beyond the current dominant logic of directional modeling of single outcomes. …