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Las series audiovisuales como herramienta promocional de un destino turístico: El caso de España
Vila, Noelia Araújo; Brea, José Antonio Fráiz - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 8-15
tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview, experts and …, belong to both the public like private sphere, being all them pioneers in the field of cooperation between the tourism and … audiovisual and tourism. In the Spanish case there are destinations that already make use of audiovisual series as a promotional …
Persistent link: https://www.econbiz.de/10011984966
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Moldovan perception of Greece as a tourism destination
Cazacu, Stela - In: International Journal of Business and Economic Sciences … 10 (2017) 2, pp. 48-59
a tourism destination, according to the following dimensions: (1) environmental beauty and convenience, (2) country … destination among Moldovan consumers is partially positive. The perceptions of the tourism dimensions were evaluated in the …
Persistent link: https://www.econbiz.de/10011932794
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A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring
Salman, Doaa; Tawfik, Yasser; Samy, Mohamed; Artal Tur, … - In: Future Business Journal 3 (2017) 1, pp. 47-69
the hospitality and tourism industry. Thus unstable situation reflected on the deteriorated occupancy percentages that led …
Persistent link: https://www.econbiz.de/10011937834
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Marketing issues of sustainable tourism development in Russian regions
Sheresheva, Marina Y.; Polukhina, Anna N.; Oborin, Matvey S. - In: Journal of Tourism, Heritage & Services Marketing 6 (2020) 1, pp. 33-38
This paper aims to provide a better understanding of marketing issues relevant to sustainable tourism development … churches, original local museums, and other attractions. The main obstacle for sustainable tourism development in these regions … most prospective sustainable tourism destinations in Russia, ethno-tourism concept, based on preserving paganism, the …
Persistent link: https://www.econbiz.de/10012183609
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Tourists' Recommendations: Socio-demographic Analysis
Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - 2020
In tourism, information can be treated as the most important factor influencing consumer behaviour. Word-of-mouth is …
Persistent link: https://www.econbiz.de/10012288787
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One October tragedy in Las Vegas: An overview of tourists' perceptions
Erdem, Mehmet; Hasanzadeh, Saeed; Bai, Billy - In: Journal of Tourism, Heritage & Services Marketing 6 (2020) 3, pp. 59-63
Purpose: This study seeks to examine Las Vegas visitors' perception about security in Las Vegas and the perceived risks associated with traveling to Las Vegas following the One October mass shooting. It also aims to explore potential Las Vegas visitors 'attitudes towards the proactive security...
Persistent link: https://www.econbiz.de/10012291834
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Green marketing orientation and environmental and social performance of hospitality firms in South Africa
Fatoki, Olawale - In: Foundations of Management 11 (2019) 1, pp. 277-290
The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and environmental and social performance in the context of...
Persistent link: https://www.econbiz.de/10012601088
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Direct and indirect effects of operant resources on co-creation experience: Empirical evidence from Airbnb consumers
Hastari, Revi; Adela, Zehan; Alkhair, Hanesman - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 1, pp. 92-103
This study aims to empirically analyze the direct and indirect effects of operant resources on co-creation experience of Airbnb consumers. Specifically, this study examines operant resources' impact on perceived benefits, trust, and co-creation experience. In addition, this study also...
Persistent link: https://www.econbiz.de/10012703577
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The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction
Sabou, Gabriel Cristian; Nistoreanu, Puiu; Vlad, Denisa - In: Amfiteatru Economic Journal 16 (2014) Special No. 8, pp. 1279-1287
The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism … activities in the virtual space, partially or totally. Abundant online information communicated by tourism agencies or simple … people sharing their experiences about tourism destinations all over the world made changes in consumer behaviour. Many …
Persistent link: https://www.econbiz.de/10011724918
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Considerations on Gastronomic Tourism as a Component of Sustainable Local Development
Diaconescu, Dan Mihnea; Moraru, Remus; Stănciulescu, … - In: Amfiteatru Economic Journal 18 (2016) Special Issue No. 10, pp. 999-1014
Tourism is a multi-faced activity that links the economic, social and environmental components of sustainability …. Firstly, this research analyses residents’ perceptions of the impact of tourism development and examines the factors that … influence the support for sustainable tourism development. Secondly, the research discusses Community Based Tourism (CBT) and …
Persistent link: https://www.econbiz.de/10011725077