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Does it pay to read your junk mail? Evidence of the effect of advertising on home equity credit choices
Agarwal, Sumit; Ambrose, Brent W. - 2008
by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that … debt choice. Furthermore, we also find that the intended use of debt proceeds significantly impacts consumer choice …- versus adjustable-rate), we find evidence that the relative pricing variables are less relevant in explaining consumer …
Persistent link: https://www.econbiz.de/10010292175
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Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
Hain, Cornelia; Lehmann-Waffenschmidt, Marco; Kenning, Peter - 2007
Die Bedeutung von Emotionen und Affekten bei ökonomischen Entscheidungen wird seit mehreren Jahren in der ökonomischen Literatur diskutiert (z. B. Rabin, 1998). Eine Erklärung der empirischen Evidenz in diesem Bereich, die über eine bloß phänomenologische Ebene hinausgeht, verlangt eine...
Persistent link: https://www.econbiz.de/10010296816
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Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of Marketing
Reimer, Kerstin; Albers, Sönke - 2011
Predicting online customer repeat purchase behavior by accounting for the marketing-mix plays an important role in a variety of empirical studies regarding individual customer relationship management. A number of sophisticated models have been developed for different forecasting purposes based...
Persistent link: https://www.econbiz.de/10010306870
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Nation brands and foreign direct investment
Kalamova, Margarita M.; Konrad, Kai A. - 2010
We study the explanatory role of fundamentals versus the effects of nation brands for the size of foreign direct investment (FDI) flows. Using the EUROSTAT data on FDI flows we find that the Anholt Nation Brands Index has a significant and strong impact on FDI flows in a multi-variate analysis...
Persistent link: https://www.econbiz.de/10010307670
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Auf dem Weg zur weltanschaulichen Bekenntnisschule: Das wirtschaftspolitische Leitbild der Hochschule Pforzheim
Maurer, Rainer - 2015
Dieses Diskussionspapier beleuchtet die PRME-Verpflichtung der Hochschule Pforzheim und die daraus resultierenden Probleme (Abschnitt 2) aus vier Perspektiven: der erkenntnistheoretischen (Abschnitt 3), der erfahrungswissenschaftlichen (Abschnitt 4), der juristischen (Abschnitt 5) und einer...
Persistent link: https://www.econbiz.de/10011327906
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Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
Hildenbrand, Andreas; Kühl, Rainer; Piper, Anne - 2015
one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in …
Persistent link: https://www.econbiz.de/10011335493
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A Generalized Model of Sales
Shelegia, Sandro; Wilson, Chris - 2016
To provide a more flexible workhorse model of temporary price reductions or `sales', this paper presents a substantially generalized `clearinghouse' sales framework. Our framework permits multiple dimensions of firm heterogeneity, and views firms as competing directly in utility rather than...
Persistent link: https://www.econbiz.de/10011556335
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Online ad auctions: An experiment
McLaughlin, Kevin; Friedman, Daniel - 2016
A human subject laboratory experiment compares the real-time market performance of the two most popular auction formats for online ad space, Vickrey-Clarke-Groves (VCG) and Generalized Second Price (GSP). Theoretical predictions made in papers by Varian (2007) and Edelman, et al. (2007) seem to...
Persistent link: https://www.econbiz.de/10011564644
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Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z
Hilgers-Sekowsky, Julia; Oral, Cansu; Schuster, Gabriele - 2018
-publishing companies. For instance, it shows that Generation X is the main consumer of E-books. Further, Generation Z will be an attractive …
Persistent link: https://www.econbiz.de/10011984284
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Comparative advantages of wine in function of territorial marketing strategy
Boshkovska, Nadica Jovanovska - In: Journal of Contemporary Economic and Business Issues 5 (2018) 2, pp. 5-18
economic cohesion and diversity, whose main purpose is to proclaim priority values for the society that need to be realized. Well-conceived and implemented territorial marketing strategy is the basis for sustainable regional development that resolves in well-being of the actors who live on that...
Persistent link: https://www.econbiz.de/10011984756