Bianchi, Enrique; Bruno, Juan Manuel; Sarabia-Sanchez, … - In: European Journal of Management and Business Economics … 28 (2019) 3, pp. 206-221
corporate reputation (long-term effect), whilst considering the role of brand image, satisfaction (affective and cognitive) and … brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with … understand how perceptions of CSR influence purchase intention and perceived reputation. Research limitations …