This paper is concerned with the tension between consumer persuasion and freedom of choice. We study how assertive language (as in the slogan Just do it!) affects consumer compliance in hedonic vs. utilitarian contexts. Previous literature consistently claimed that forceful language would cause...

In this paper, we demonstrate that there is more to consumer experience than just broadband access speed. We identify and describe a complex and dynamic set of interactions that occur between different factors that collectively determine consumer experience. We suggest that the relationship...

The purpose of the study was to identify the impact of fintech over consumers loyalty intentions among Islamic banks. The study covered six independent variables that were taken as a means for showing fintech services which might have a significant impact over consumer experience. Consumer...