identified as shaping the telecom branding i.e. Network coverage, Value added services and Pricing strategies while in subsequent … quests value added services were emerged as major factor for retaining consumer mindset for telecom branding. Research … especially those who are responsible for segmentation, targeting and positioning their services. Originality/value - Although …

the marketing research area. The paper highlights the importance of eye tracking in the study of consumer behavior …

Until recently, emotions were not one of the most precious elements of marketing. There are theoretical and empirical … design their marketing strategies and understanding the attitudes of peoples. Out of all attitudes, the paper will analyse … how emotions can impact on marketing. …

countries and especially managers of financial service firms interested in marketing Islamic banking and financial services to … marketing issues related to Islamic finance is modest and somewhat ambiguous. Therefore, we review several decades of research … Islamic finance and its marketing. While we believe that our review will mainly serve as a crucial reinvigoration and launch …

project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …

Foreign direct investment (FDI) in services has grown significantly in recent years. Evidence of spatial relationships …. This paper investigates spatial interactions for services FDI using several distance measures, including physical distance … activity remain valid for services. We also find spatial interdependence for services FDI that is generally supportive of …

in services affects the volume of goods trade. Additionally, because of interaction between tariffs and competition, the … agreements leading to crossborder services liberalization may boost goods trade as well, they may also lead to a fall in goods …

model jointly to services trade and commercial presence (i.e. FDI), using a composite model of delivery that offers testable … hypotheses about the roles of different modes of services supply as complements or substitutes. We further link our estimates to … and financial services as showing the largest potential for cross-border trade when market regulations are reduced and …