Purpose: The purpose of this paper is to understand if the use of a vineyard's storytelling helps to better understand the position of each vintage in a niche and luxury market. Two main objectives structure this article: discovering what criteria constitutes the narratives of corporate...

Creating harmonious corporate culture has been a new issue in present day society. Many scholars studied paths of creating harmonious corporate culture but nobody used quantitative methods. This study collected 205 valid questionnaires and held 12 study meetings to find the paths of creating...

The purpose of this article is to analyze the relationship between the discipline of Behavioural Economics and the Neoclassical School. On the basis of the available literature, the paper aims to investigate if the two branches are totally opposite, or if the behavioural theories only extend and...

The homo oeconomicus model is an essential concept of the neoclassical analysis. It defines the agent capable of rational choices in pursuing the maximization of his own utility functions. Over time, the notion remained at the basis of many debates, related mainly to its relevance. However, the...

We examine the long-term impact of forced labour on individual risk behaviour and economic decisions. For that, we focus on a policy of coercive cotton cultivation enforced in colonial Mozambique between 1926 and 1961. We combine archival sources about the boundaries of historical cotton...

This paper estimates the size of the media multiplier, a model-based measure of how far media coverage magnifies the economic response to shocks. We combine monthly aggregated and anonymized credit card activity data from 114 card issuing countries in 5 destination countries with a large corpus...

In many analyses of the Chinese so-called economic miracle, cultural factors loom large. This paper offers a brief overview of recent economic approaches to culture and puts these into an analytical framework that highlights the dynamic and creative aspects of culture. I argue that China is a...