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Good corporate reputation is seen as one of the most valuable assets. It is believed to cause a multitude of favorable impacts within different stakeholder groups. As a consequence, a multitude of studies analyzed the relationship between corporate reputation and financial performance. However,...
Persistent link: https://www.econbiz.de/10010281513
This paper analyzes how policy changes affect shareholder wealth in the context of environmental regulation. We exploit the unique and unexpected German reaction to the Fukushima Daiichi nuclear disaster, which involved the immediate shutdown of almost half of Germany's nuclear reactors while...
Persistent link: https://www.econbiz.de/10010291081
Corporate social responsibility (CSR) is increasingly a core component of corporate strategy in the global economy. In recent years its importance has become even greater, primarily because of the financial scandals, investors’ losses, and reputational damage to listed companies. While...
Persistent link: https://www.econbiz.de/10010292298
The theory 'corporate social responsibility' (CSR) is characterized in the paper. The paper expresses the authors' opinion, that CSR as a mere proclamation of necessity of the firms' ethic behavior does not enforce this into praxis. The internal economic motivation to CSR it is the necessary...
Persistent link: https://www.econbiz.de/10010322153
We analyze the marketing strategies of vertically differentiated firms when consumers observe their performance on corporate social responsibility (CSR) and firms simultaneously decide the price, advertising intensity and the investment in CSR. While advertising increases consumers' perception...
Persistent link: https://www.econbiz.de/10010352064
This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that...
Persistent link: https://www.econbiz.de/10010352089
Dieser Beitrag analysiert die Einbettung des Unternehmens über Corporate Social Responsibility (CSR) in das Wirtschaftssystem. CSR wird dabei als freiwilliges Engagement der Unternehmen verstanden, das dazu beiträgt, etwaige Lücken zwischen gesellschaftlichen Vorstellungen und...
Persistent link: https://www.econbiz.de/10010307880
Firms’ Corporate Social Responsibility (CSR) activity has become the subject of a large literature in recent years. This paper analyzes CSR activity using quasi-experimental variation created by Section 135 of India’s Companies Act of 2013, which requires (on a “comply-or-explain” basis)...
Persistent link: https://www.econbiz.de/10011584899
This paper examines the short-term influence of CSR-relevant news on the enterprise value in the form of respective shareholder value, which is represented by the corresponding stock price. This effect is measured using an event study applied to companies in the 'Austrian Traded Index' (ATX)....
Persistent link: https://www.econbiz.de/10013200214
Society's demands for individual and corporate social responsibility as an alternative response to market and distributive failures are becoming increasingly prominent. We first draw on recent developments in the psychology and economics of prosocial behavior to shed light on this trend, which...
Persistent link: https://www.econbiz.de/10010269689