book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …

-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well … as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic … promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico …

Promotion as a part of marketing that is known like a heart of organizational well functioning, has a crucial role in … identified marketing strategies. Different promotion techniques have been considered in order to find out their impact in … attracting new students. Theoretically, it looks like the need to put changes on marketing and promotion strategies in order to …

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …

Schluss werden geeignete Computerprogramme benannt und Möglichkeiten des Einsatzes der MDS im Marketing kurz vorgetragen. In … möglich. Teil 2 wird dann die Anwendung der MDS in den verschiedenen Bereichen des Marketing, wie bspw. Analyse des Images … scaling (MDS)'. These methods play a significant role in professional marketing. The article begins with some examples and …

Contract growing has been defined as an agreement between farmers and processing and/or marketing firms under forward … such, it offers a solution to a number of production and marketing problems that lead to low farm productivity and … on how contract growing can address various marketing and production problems in the farm sector. This is demonstrated in …