Showing 1 - 10 of 159
By passing the Prevention Act in 2015 the German Bundestag underlined the importance of prevention and health promotion … in various settings. Both are to be implemented where people live, learn and work. Based on a guideline on prevention by …: needs assessment, development of goals, advice on environmental health prevention, development of multipliers, planning and …
Persistent link: https://www.econbiz.de/10011876168
prevention measures in companies. It was found out that the development of nudges in companies should take place in a proactive … process promotes acceptance of possible prevention measures. It is based on the employees' reflective decision-making system …
Persistent link: https://www.econbiz.de/10013165482
In Zeiten, in denen die Konsumenten immer sensibler gegenüber der Umwelt und der Gesellschaft werden, gewinnt auch das Konzept der Corporate Social Responsibility (CSR) immer mehr an Bedeutung. Dies geht mit verstärktem Wettbewerb einher, welcher Unternehmen auf Dauer dazu zwingt, sich von der...
Persistent link: https://www.econbiz.de/10010301814
Problems of collective action are at the roots of several public policies and, as shown in this text, there are many mechanisms and tools to be used in order to solve those problems. Although three groups of mechanisms and tools have not been stressed in the usual debates of public policy, they...
Persistent link: https://www.econbiz.de/10011372334
This study was designed to address the issue of compliance of physicians and drugstores to the provisions of Generics Act of 1988. Furthermore, it aims to explore the awareness of consumers on generic medicines to explain current trends and practices in drug prescribing, dispensing, and use. The...
Persistent link: https://www.econbiz.de/10011421339
This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...
Persistent link: https://www.econbiz.de/10010333192
The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct...
Persistent link: https://www.econbiz.de/10011984312
The current study provides the first experimental test of the compromise effect, i.e. the tendency to choose middle options, in a naturally occurring setting. Simultaneously, I propose and evaluate a novel nudge intended to stimulate active choice - the (un)compromise effect - a compromise...
Persistent link: https://www.econbiz.de/10011917091
In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights...
Persistent link: https://www.econbiz.de/10014525657
The following paper discusses the social marketing campaign ‘Drink milk. Grow to be great!’. This is the successful Polish health campaign which promotes milk drinking among Polish children. At the very beginning the case of Polish campaign is briefly presented in order to facilitate...
Persistent link: https://www.econbiz.de/10011430636