Since the 1950s, mineral water has been a ubiquitous mass consumer commodity in Germany. This was due to higher incomes … marketing and influence shopping habits. Today, these surveys are valuable sources for exploring consumers' perceptions and the …

cooperation between pharmaceutical companies and health care professionals (HCPs) and health care organisations (HCOs). In Germany … may foster more and not less spending; in our simulation game, the financial investment in marketing key HCPs and HCOs …

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

marketing methods. We find that the determinants of a firm?s propensity to introduce technological and non …

Einstellungen' ist es, erstmalig für Deutschland bzw. den deutschsprachigen Raum diesen Personenkreis zu charakterisieren. Dazu … their Activities and Attitudes' is to for the first time characterise this group of persons for Germany and German … races, or varieties, are kept. Marketing aspects are important and 'use it or lose it' was unanimously recommended. Only a …

whether there are any differences between students in Finland and Germany in this respect. Based on this analysis of social … media usage behaviour, the article contributes to the current discussion about social media marketing. Not surprisingly, the … enough for marketers to no longer believe in social media marketing? Probably not, because structural changes in the media …