Corporate sports sponsorship is an important part of many companies' corporate communication strategy. We take the … example of major football tournaments to show that sponsorship indeed affects the sponsor's (stock) market value. We find a …

sogenannten Event-Sponsoring.In diesem Beitrag erfolgt eine kritische Auseinandersetzung über die Vorteilhaftigkeit eines …

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …

each possible match are given and the objective is to minimize the sum of arranged matches' cost. Then, sports league …

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is … becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the …