Showing 1 - 10 of 1,179
This paper focuses on the predictive validity of the upper secondary grade point average (GPA), when used as selection …
Persistent link: https://www.econbiz.de/10010321150
of training they receive, which is often allocated on the basis of repeated selection. We analyze optimal selection … determinant for performance differentials within cohorts. We find that the optimal policy is pro-competitive at later selection … occur at early stages, where selection is either counter-competitive (i.e. individuals with low skill signals are selected …
Persistent link: https://www.econbiz.de/10010282330
Die vorliegende Arbeit ist ein Seminarbericht von 1999 der Arbeitsgruppe "Klima, Umwelt und Zukunft" der Stipendiaten der Hans-Böckler-Stiftung. Es wird die Frage aufgeworfen, ob im ökologischen Landbau und den dazugehörigen Vermarktungsstrategien eine Chance für den Klimaschutz und für die...
Persistent link: https://www.econbiz.de/10011315170
In this paper, we consider two firms diffusing incompatible technologies and their decision of consumer targeting. The technology adoption is made in two steps. First, once the firms sell their products to their respective targeted consumer, the technology is diffused successively by...
Persistent link: https://www.econbiz.de/10010332486
Viele Kaufentscheidungen fallen erst am Point of Sale (POS), zumindest werden viele Absichten dort erst konkretisiert. Dies allein begründet die herausragende Bedeutung der Verhaltensforschung am POS. Bei dieser Forschung bedarf es des Einsatzes geeigneter Forschungsmethoden und der Beachtung...
Persistent link: https://www.econbiz.de/10011902045
supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations …
Persistent link: https://www.econbiz.de/10010281315
Der vorliegende Beitrag widmet sich den Stereotypen im Technikmarketing. Hierzu werden, aufbauend auf den Grundlagen der Stereotype und des Technikmarketing, die häufigsten weiblichen und männlichen Geschlechtsstereotype im Technikmarketing vorgestellt und deren Verwendung anhand von...
Persistent link: https://www.econbiz.de/10010308160
cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase …
Persistent link: https://www.econbiz.de/10010272734
Discovering the preferences and the behaviour of consumers is a key challenge in marketing. Information about such …
Persistent link: https://www.econbiz.de/10010281572
Approaches for Product-specific Retail Marketing for Organic Food - A Consumer Survey in the Elbe-Valley Against the … concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product … improve retail marketing for organic food, in order to facilitate to tap the market potential. These are for instance product …
Persistent link: https://www.econbiz.de/10015079115