students enrolled in universities in Croatia and Bulgaria. Understanding the similarities and differences among millenials in …Internet usage and commerce are growing significantly around the world, and Generation Y consumers, the first … generation to grow up with the Internet, have turned into young adults. As part of this generation, university students represent …

Generation Y (Gen Y) consumers in Bulgaria. Also called millenials and born between the mid-1970s and late 1990s, this generation … on a written survey of a sample consisting of 367 high school and university students in Bulgaria. The most important … convenience and better pricing, and their favorite category of internet purchases is "Apparel and Accessories." Bulgarian …

This working paper presents the results of the ETUI Internet and Platform Work Survey conducted in Bulgaria, Hungary … (CEE). We analyse two types of online sources for generating income: internet work; and its subset, platform work. We find … that past experiences with generating income on the internet are relatively common among working age adults. However, the …

always connected to the internet and technology in every aspect of life. Young consumers prefer online shopping because of …

Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of … enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this … article is to evaluate the possibility of using Internet in the marketing activities oriented towards Gen Y consumers. The …

fortschreitenden Verlagerung vieler analoger Vorgänge ins Internet, wie etwa Shopping, Reisebuchungen etc., keine Randerscheinung mehr …, sondern vielmehr permanenter Begleiter aller sich im Internet bewegenden Personen. Ungeachtet dessen scheinen Dark Patterns in …