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The adoption of service-dominant logic (SDL) suggests inter-organizational collaboration and interdependencies during the development of service. Thus, integrating resources is of essence. This paper promotes the value of various stakeholders in developing services. It discusses how to approach...
Persistent link: https://www.econbiz.de/10010330084
Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...
Persistent link: https://www.econbiz.de/10010316144
individualisierter Serviceprozess in der Branche der Pflegekosmetik. Voraussetzung der Effektivität und Effizienz der Kundenintegration …
Persistent link: https://www.econbiz.de/10013270960
Purpose: Adopting the service-ecosystem perspective, this is the first empirical study conceptualising tourism as an … of the multilayer tourism ecosystem that enable stakeholders' interactions at and between different levels. Methods … tourism ecosystem and its underlying mechanisms. Triangulation and bracketing were employed to ensure the reliability of the …
Persistent link: https://www.econbiz.de/10012217528
Business network research, service-dominant logic and service system thinking all reflect an interactional interpretation of value creation as the fundamental approach to understanding modern economies and business behavior. This paper aims at contributing to an integrative debate about...
Persistent link: https://www.econbiz.de/10010310661
Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and where it occurs. This paper reviews the...
Persistent link: https://www.econbiz.de/10013288391
This study aims to empirically analyze the direct and indirect effects of operant resources on co-creation experience of Airbnb consumers. Specifically, this study examines operant resources' impact on perceived benefits, trust, and co-creation experience. In addition, this study also...
Persistent link: https://www.econbiz.de/10012703577
Zur Erstellung maßgeschneiderter Dienstleistungen ist die Mitwirkung des Kunden (Kundenintegration) unerlässlich. Dem … Management von Kundenintegration auf Anbieterseite wird jedoch in der Praxis zu wenig Bedeutung beigemessen. Sie hat aber … fundmentalen Einfluss auf die Effizienz und Effektivität der Leistungserstellung. Der vorliegende Beitrag stellt Kundenintegration …
Persistent link: https://www.econbiz.de/10010296595
Die Informationstransparenz ist zum Spiegelbild der Offenheit von Unternehmen geworden. Ein Beispiel dafür ist die Erfassung und Veröffentlichung von Kundenrezensionen im Internet. Ihre Bedeutung nimmt vor dem Hintergrund der Verlagerung von Kaufentscheidungsprozessen vom stationären Handel...
Persistent link: https://www.econbiz.de/10014504330
Several types of constraints must be satisfied by schedules of real world sports leagues, e. g. stadium unavailability … constraints are considered as 'soft' ones. There are various models appropriately describing the environment of real sport leagues … here a model which satisfies the demands of many sports leagues. We solve our model by a method which consists in …
Persistent link: https://www.econbiz.de/10011558717