Showing 1 - 10 of 4,623
Since their inception more than 15 years ago, social media have become a vibrant research topic in business and economics research. This article presents an integrative literature review taking stock of and showing the many faces of social media in extant research. Based on N = 1419 articles...
Persistent link: https://www.econbiz.de/10014520023
We study a consumer boycott on cottage cheese that was organized in Israel on Facebook in the summer of 2011 following a steep increase in prices after price controls were lifted in 2006. The boycott led to an immediate decline in prices which stayed low more than three years after the boycott....
Persistent link: https://www.econbiz.de/10011481659
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
In the past few years, e-government has been a topic of much interest among those excited about the advent of Web 2.0 technologies. This paper reviews the recent literature concerning Web 2.0, social media, social networking, and how it has been used in the public sector. Key observations...
Persistent link: https://www.econbiz.de/10012611844
Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this article is to evaluate the possibility of using Internet...
Persistent link: https://www.econbiz.de/10011849397
Weltweit ist Wirtschaftswachstum vorherrschendes Ziel, trotz ernsthafter Konflikte mit ökologischer Nachhaltigkeit. Ist …
Persistent link: https://www.econbiz.de/10011600413
This study examines reforms of public expenditure in industrialised countries over the past two decades. We distinguish ambitious and timid reformers and analyse in detail reform experiences in eight case studies of ambitious reform episodes. We find that ambitious reform countries reduce...
Persistent link: https://www.econbiz.de/10011604680
This paper proposes a new methodology to evaluate the economic effect of statespecific policy changes, using bank-branching deregulations in the U.S. as an example. The new method compares economic performance of contiguous counties on opposite sides of state borders, where on one side...
Persistent link: https://www.econbiz.de/10011604834
In this paper we test whether a reallocation of government budget items can enhance long-term GDP growth in a set of European countries. We apply modern panel data techniques to the period 1970-2006, and we use three alternative dependent variables in a growth regression: economic growth, total...
Persistent link: https://www.econbiz.de/10011604894