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Online food retailing is high on the current agendas of European retailers - again. Many companies tried to enter and conquer this market in the beginning of 2000's when e-commerce was seen as revolutionizing not only the retail business, but the way in which business is conducted in general....
Persistent link: https://www.econbiz.de/10010309346
Der vorliegende Beitrag betrachtet zentrale Aspekte des Lebensmittel-Onlinehandels in Deutschland. Die Entwicklung hin zu einer größeren Vielfalt in der Art und Weise wie Lebensmittel beschafft werden können, ist sehr komplex und unterliegt zahlreichen Trends. Technologischer Fortschritt und...
Persistent link: https://www.econbiz.de/10010309800
Developments in information technology are fundamentally changing many traditional business models. Progress in the IT area is bringing about one change in particular: it is reducing search costs and allowing buyers and sellers of products and services to find each other directly on web-based...
Persistent link: https://www.econbiz.de/10010527492
Crowdfunding challenges the traditional separation between finance and marketing. It creates economic value by reducing …. "All-or-nothing" reward-crowdfunding platforms reflect salient features of these mechanisms. Efficiency is sustainable only … underinvestment. With limited consumer reach, crowdfunders become actual investors. Crowdfunding complements rather than substitutes …
Persistent link: https://www.econbiz.de/10011380705
Innovativen Wachstumsunternehmen steht mit dem Crowdinvesting in Deutschland seit 2011 eine neuartige Finanzierungsmethode zur Verfügung. Hierbei versuchen die meist jungen Unternehmen durch einen gezielten öffentlichen Aufruf eine breite Masse privater Investoren anzusprechen. Basierend auf...
Persistent link: https://www.econbiz.de/10011382967
I investigate a simple model of advance-purchase contracts as a mode of financing costly projects. The analysis can easily be reinterpreted as a model of the monopolistic provision of excludable public goods under private information. An entrepreneur has to meet some capital requirement in order...
Persistent link: https://www.econbiz.de/10011388225
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Word-of-mouth, referral, or viral marketing is a highly sought-after way of advertising. We undertake a field experiment that compares incentive mechanisms for encouraging social media shares to support a given cause. Our experiment takes place on a website set up to promote a fundraising drive...
Persistent link: https://www.econbiz.de/10010333277
are ultimately financed via crowdfunding? A simple model and simulation reveals the answers to both questions to be: 'not …
Persistent link: https://www.econbiz.de/10010333336