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charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we … stark adverse long-run effects of the fund-raising campaign for ticket sales. “Avoiding the ask,” opera customers who faced … more insistent online fundraising buy fewer tickets in the following season. Our results suggest that fundraising …
Persistent link: https://www.econbiz.de/10011911514
. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how …-run effects of the fundraising campaign for ticket sales. \"Avoiding the ask,\" opera customers who faced more insistent online … fundraising buy fewer tickets in the following season. Our results suggest that fundraising management should not decide in …
Persistent link: https://www.econbiz.de/10011932951
Ineffective fundraising lowers the resources charities can use for goods provision. We combine a field experiment and a … causal machine-learning approach to increase a charity's fundraising effectiveness. The approach optimally targets … fundraising to individuals whose expected donations exceed solicitation costs. Among past donors, optimal targeting substantially …
Persistent link: https://www.econbiz.de/10012662717
Ineffective fundraising lowers the resources charities can use for goods provision. We combine a field experiment and a … causal machine-learning approach to increase a charity’s fundraising effectiveness. The approach optimally targets … fundraising to individuals whose expected donations exceed solicitation costs. Among past donors, optimal targeting substantially …
Persistent link: https://www.econbiz.de/10012582100
There is now an extensive literature on "gift exchange" showing that when principals and agents can trade "gifts" (rewards that should not emerge in a competitive equilibrium), exchange becomes more efficient. However, it is not obvious how gift exchange should be organized if the principal's...
Persistent link: https://www.econbiz.de/10011653464
Theory commonly posits agents who care both for the level of provision of a public good and the extent to which they personally contribute to the cause. Simply put, agents feel some "warm glow" from the donations they make. I discuss a fundraiser devised to exogenously vary the incentive to give...
Persistent link: https://www.econbiz.de/10011931725
inform fundraising choices. …
Persistent link: https://www.econbiz.de/10010513228
alternative fundraising schemes. In conjunction with the Bavarian State Opera, we mailed 25,000 opera attendees a letter … describing a charitable fundraising project organized by the opera house. Recipients were randomly assigned to six treatments … designed to explore behavioral responses to fundraising schemes varying in two dimensions: (i) the presence of a lead donor …
Persistent link: https://www.econbiz.de/10010321899
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …
Persistent link: https://www.econbiz.de/10014534337
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …
Persistent link: https://www.econbiz.de/10014471668