Kusumawati, Andriani; Rahayu, Karisma Sri; Putra, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-12
This study aims to clarify the strategies implemented by the government in managing city branding and city image on behavioral interest and to prove the impact of intention to visit on the decision to visit. This research is explanatory research using a quantitative approach, namely conducting a...