current trends in business in order to create and implement efficient branding strategies, supported by a promotional mix of … integrated marketing communication instruments. Branding strategies implemented through integrated marketing communication tools … analytical methodological research, confirms the correlation and proves that creating and implementing brand strategies using …

: Entrepreneurship, Innovation Activities, Diffusion, Modernization, Competitiveness, Schumperer. … specific sector of the economy, and furthermore in the role of entrepreneurship and the implications on economic growth. This … paper attempts to examine the role of entrepreneurship, and those of innovation activities (technical change, research and …

become increasingly concerned with "place competitiveness" (Bristow, 2011). …

This paper aims to elaborate the role of agglomeration effects on countries' competitiveness and entrepreneurial … characterized by spatial agglomeration (concentration) or deglomeration (deconcentration) processes, and its competitiveness and … deglomeration in their urban system. To exemplify country level competitiveness we applied the Global Competitiveness Index (GCI …

through these stages. Data are used from the 2007 “Flash Eurobarometer Survey on Entrepreneurship”, covering 27 European …

This study analyses the relationship between entrepreneurial dynamics and the level of competitiveness in Latin … followed different paths related to competitiveness. These different paths can explain the effect of specific competitiveness …

entrepreneurship and, at the same time, highlight the relationship of the disruption with competitiveness. Being competitive is one of … companies, usually the entrepreneur cannot promote competitiveness in the same way that they do. Taking these into account, it …

-order ignorance implies entrepreneurial opportunity. Entrepreneurship is the recognition and exploitation of economic potential by …