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Media firms sometimes allow consumers to pay to remove advertisements from an advertisement-based product. We formally examine an ad-based monopolist's incentives to introduce this option. When deciding whether to introduce the option to pay, the monopolist compares the potential direct revenues...
Persistent link: https://www.econbiz.de/10010320416
Opaque products enable service providers to hide specific characteristics of their service fulfillment from the customer until after purchase. Prominent examples include internet-based service providers selling airline tickets without defining details, such as departure time or operating...
Persistent link: https://www.econbiz.de/10010421382
seller competes with a traditional seller. Finally, we endogenize the market structure and let sellers choose their pricing … pricing. We discuss the implications of these results for the use of PWYW as a marketing strategy. …
Persistent link: https://www.econbiz.de/10010334092
seller competes with a traditional seller. Finally, we endogenize the market structure and let sellers choose their pricing … pricing. We discuss the implications of these results for the use of PWYW as a marketing strategy. …
Persistent link: https://www.econbiz.de/10010427640
seller competes with a traditional seller. Finally, we endogenize the market structure and let sellers choose their pricing … PWYW pricing strategy. We discuss the implications of these results for the use of PWYW as a marketing strategy. …
Persistent link: https://www.econbiz.de/10010435768
This paper is devoted to the development of heuristics for the dynamic pricing problem. A discrete time model of … dynamic pricing on the fixed time horizon is proposed. It is applicable to products that satisfy two properties: 1) product … techniques. Optimal pricing policy is expressed as a function of time to expiration and inventory levels of unsold products. An …
Persistent link: https://www.econbiz.de/10015401692
State-of-the-art revenue management systems combine forecasting and optimization algorithms with human decision-making. However, only a few existing contributions consider the behavioral aspects of revenue management. To extend the related research, we examine the impact of nonstationary demand...
Persistent link: https://www.econbiz.de/10014519246
Persistent link: https://www.econbiz.de/10011946148
carrying cost, inventory policies (e.g., stocking levels), and pricing policies (e.g., quantity discounts) for retail …
Persistent link: https://www.econbiz.de/10012611622
's type. The firms' pricing strategy in period 1 must take into account the buyers' incentive to wait and learn from the other …
Persistent link: https://www.econbiz.de/10011421507