The emergence of the Internet fueled euphoric—partially utopian—visions that can be summarized as democratic promises. In most cases, the normative and empirical discussion so far has considered e‑democracy tools and their potential, regardless of the scale of interaction—be it local,...

The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

This research paper offers insights into the status quo of corporate communications and public relations in Asia and analyzes the political, economic and cultural context in which practicioners operate. As a result of the economic upswing and political opening of Asian nations in the last...

Im März dieses Jahres hat das Europäische Parlament trotz zahlreicher Proteste ein neues Urheberrecht beschlossen. Ziel der Reform ist es zum einen, einen vereinheitlichten digitalen Binnenmarkt zu schaffen. Einheitliche Regeln sollen den EU-Unternehmen, insbesondere Start-ups, bessere Chancen...

Tech giants such as Google and Facebook generate significant amounts of advertising income, which is mainly reported in low-tax countries. This has created a policy discussion of how to re-align the location of value creation and taxation. The success of the business model of these digital...

Auch in der Ausnahmesituation ist Überwachung ein politisches Programm und kein Sachzwang.

Applications on smart phones and tablets are in daily use by almost everybody. But how can developers guarantee an intuitive usage? What considerations are necessary to make the application user friendly? Which original new ideas need to be incorporated during the development of the Apps? This...