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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
their possible value proposition in terms of brand management is being analyzed. Online surveys are the digital version of …. The article shows that both methods can deliver a substantial impact on brand management. The formation of generalized … rules when to pick one or the other is not possible due to the highly individual frame conditions in brand management. …
Persistent link: https://www.econbiz.de/10010352742
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Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer … for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most … popular social media platforms. As a conclusion hypotheses about the influence of the media-activities on the brand are …
Persistent link: https://www.econbiz.de/10010420967
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Price Competition and Product Differentiation when Consumers Care for the Environment
Conrad, Klaus - 2003
Increasing environmental awareness may affect the pleasure of consuming a good for which an environmental friendly substitute is available. When deciding to buy differentiated products, a compromise is sometimes made between preferred characteristics of the good and its environmental properties....
Persistent link: https://www.econbiz.de/10011325100
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Environmental policy and growth when inputs are differentiated in pollution intensity
Ricci, Francesco - 2002
Environmental policy affects the distribution of market shares if intermediate goods are differentiated in pollution intensity. When innovations are environmental friendly, a tax on emissions skews demand towards new goods, which are the most productive. In this case along a balanced growth path...
Persistent link: https://www.econbiz.de/10011335685
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Efficient and Sustainable Management of Product Durability and Recyclability
Eichner, Thomas; Runkel, Marco - 2000
In a dynamic general equilibrium model we explictly consider the relationship between the product attributes 'durability' and 'recyclability'. Both efficiency and sustainability aspects are taken into account. It turns out (a) that durability may be inefficient even in a perfectly competitive...
Persistent link: https://www.econbiz.de/10010322078
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Recycling, Producer Responsibility and Centralized Waste Management
Eichner, Thomas; Pethig, Rüdiger - 1999
This paper examines a Waste Management Organisation's (WMO) pricing options to implement the Pareto-efficient allocation in an economy where materials are first extracted, then used for producing a consumption good and finally recycled or landfilled. The WMO is established by the producers who...
Persistent link: https://www.econbiz.de/10010322082
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Imperfect Competition in the Recycling Industry
Eichner, Thomas - 2003
This paper studies the market allocation in an economy where material is used for producing a consumption good, then recycled and finally landfilled, and where a recycling firm has market power. The material content constitutes an aspect of green product design and affects the recycling costs....
Persistent link: https://www.econbiz.de/10010322087
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Integrierte Produktpolitik: Chancen für Umwelt- und Wirtschaftspolitik verstärkt nutzen
Illge, Lydia - In: DIW Wochenbericht 69 (2002) 50, pp. 873-878
Integrierte Produktpolitik (IPP) in Europa verfolgt als umwelt- und wirtschaftspolitisches Konzept das Ziel, durch innovative, marktfähige Lösungen die negativen Umweltwirkungen von Produkten entlang ihrem gesamten Lebenszyklus zu verringern. Zugleich wird eine Stärkung der...
Persistent link: https://www.econbiz.de/10011601405
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Erdgas im Tank für eine schadstoffarme Zukunft
Engerer, Hella; Horn, Manfred - In: DIW Wochenbericht 75 (2008) 50, pp. 788-795
Der Einsatz von Erdgas als Kraftstoff nimmt weltweit zu, besonders stark in lateinamerikanischen und asiatischen Ländern. In einigen europäischen und asiatischen Ländern wird der Einsatz von Erdgas als Kraftstoff vor allem mit dem Ziel verfolgt, die Schadstoffbelastung der Luft zu vermindern....
Persistent link: https://www.econbiz.de/10011601928