Live sport broadcasts can evoke emotions in consumers and allow companies to reach their audience in environments that … allow for automatic processing of brand messages. However, only few studies have applied psychophysiological methodologies … to assess how the live nature of a competition and viewers' emotions affect the processing of sponsor messages, and prior …

sogenannten Event-Sponsoring.In diesem Beitrag erfolgt eine kritische Auseinandersetzung über die Vorteilhaftigkeit eines …

outcomes. Additionally, we measure risk attitude and the emotions of subjects. While we find a strong influence of emotions …

primarily interested in how emotions influenceresponder behavior. Our findings are the following. (1) A higher take … happiness. Sincenegative emotions are experienced as painful, there is direct hedonicimpact. (2) Irritation and contempt drive … probabilityof punishment but not on the intensity of experienced emotion. We explainthis last result in terms of norm …

emotions intoaccount. In addition, an (alternative) emotion-basedexplanation is provided for related experimental … results and offer anexplanation that takes the role of experienced emotions(measured with self-reports) and anticipated …

the intensity of ties between responders impacts the decisions, beliefs, and emotions of both the responders and the take … and expected take rate is a much better predictor of experienced emotions and destruction than the difference between the …